Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it’s effective in their job search, Dr. Arlene developed the app and cow video iBrandU4Hire: Rate Your Brand Zero to Hire.
Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc., a retained executive search firm.
UCLA Magazine says, “What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…”
“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro
Here’s how it works. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (the resume) and the verbal broadcast (the interview). And you must know how to brand both sides.
Dr. Arlene empowers her coaching clients to embrace their individuality and broadcast their brand in a unique way. To demonstrate the significance of what she does, read her coaching clients’ success stories in Clients’ Praise. You will see how they were transformed during the branding process.
They learned to: create their Right Fit Brand, Master the Match, and become the One Right Fit. The impact of their brand on employers astounded them. You can experience this, too!
Praise for Dr. Arlene Branding & Hiring Expert
Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!
Patti Thrailkill -- Independent Consultant
The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand.
My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.
Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.
Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC
After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.
Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation
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Got branding?
“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro
Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work!
No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, Dr. Arlene created the app iBrandU4Hire: Rate Your Brand Zero to Hire. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene.
If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance at 310-443-4277 or DrBarro@WinWithoutCompeting.com.
Why did Dr. Arlene write WIN Without Competing!? Eager to share her unique, proven Right Fit Method, she wants to teach you the secrets of her success as a search consultant. To learn more,read the Foreword to the book by the Founding Editor-in-chief of WebMD.
Here's an excerpt from the Foreword:
...I hired forty candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site...
Then, YOU must not assume that what you say is what people hear. That’s why YOU must use words that communicate your message effectively.
Watch the impact of these words on your business or career!
Say the Right Words and Get that Job Offer
YOU can achieve your career dream using my powerful words that work. Before you proceed, visualize the results and then jumpstart your campaign with passion.
I look at lots of resumes, bios, and business websites. Some resumes are making me dizzy. I am so distracted by extraneous information, charts, and unusual layouts, I don’t know what to read. The bios are frequently long, tedious, and flat. The business websites often do not answer the reader’s questions which includes “why buy here?”. Offering discounts and coupons is not what I’m talking about.
What's missing is branding!
To succeed in your job search or business, YOU need a brand that clearly differentiates YOU from others. Wouldn't it be wonderful to present yourself as ONE of a kind? Yes, it’s possible. YOU can Broadcast Your Brand. Let’s talk!
Call Dr. Arlene: 310-443-4277.
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YOU Can Arrange an Interview
Without a Resume!
Many job seekers make the erroneous assumption that you must email your resume to an employer or a search firm and wait to hear if they want to interview you. Not necessarily so.
After you have identified the position you want and studied the company, create a pitch to broadcast why you are the Right Fit for that position. Be sure to select the right person to pitch. Then, make your telephone call!
Recently, one of my coaching clients did this and succeeded in arranging an interview. A couple of days before the interview he emailed the resume package to the employer. YOU, too can arrange an interview without a resume!
Our office address is: The Tower 10940 Wilshire Blvd. Suite 1600 Los Angeles, CA 90024 We are located in Westwood, within walking distance of UCLA and seconds from the 405 Wilshire East exit. To reach Dr. Arlene call (310) 443-4277 or email drbarro@winwithoutcompeting.com
