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_________________________ WIN Without Competing! is an imprint of barro global search, inc. 
Dr. Arlene
UCLA-trained Behavioral Educational Psychologist
Branding & Hiring Expert: iBrandU4Hire Business & Career Strategist who Brands Clients from Coast to Coast. Conquering Stress Expert Specializing in Unique Strategies to Achieve Unparalleled Business, Career, & Personal Success.
To read Dr. Arlene's column on the Beverly Hills Courier website, click on the title from the list below. The latest column is listed here last.
Be Sure to Read:
Assess Your Stress with Dr. Arlene!
For a free quick consultation, call to arrange a time to speak.
Accustomed to stress? Not a good idea! We have the power to reduce the risk of high blood pressure, heart disease, obesity, and diabetes.
Call Dr. Arlene now for your free consultation.
310-443-4277 Dr. Arlene's Promise to You I mentor clients on how to change their behavior and have had significant success. You can too! If you: • Use my unique Right Fit Method to make all your decisions and you will rarely make a mistake. • Master my essential Right Fit Strategies to achieve unparalleled success. • Attend my seminars, Conquering Stress With Work with Dr. Arlene by telephone or in-person and become a WIN Without Competing! Champion. You can change your life now! To analyze Your Professional Brand, call Dr. Arlene at 310-443-4277. To follow Dr. Arlene on the WIN Without Competing! radio show, click on the Follow button located on her profile page. Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. To motivate job seekers to recognize the importance of their brand and whether it’s effective in their job search, Dr. Arlene developed the 5-star rated app and cow video iBrandU4Hire: Rate Your Brand Zero to Hire. Both the app and the cow video are imprints of barro global search, inc.
Branding & Hiring Expert and Business & Career Strategist Dr. Arlene Barro is an author, talk show host, business consultant and master career coach, professional motivational speaker, and CEO of barro global search, inc., a retained executive search firm. The corporate offices of barro global search, inc. are adjoining the UCLA Campus in The Tower at 10940 Wilshire Blvd., Suite 1600, Los Angeles, CA 90024. Hours of operation: 9 AM to 7 PM Pacific Time, Monday through Saturday. Customized appointment times for new and continuing clients.
Call: 310-443-4277
Email: drbarro@WinWithoutCompeting.com Walk down the Right Fit Road to business, career, and personal success. 
Dr. Arlene meets Tony Award winner Brian Stokes Mitchell after his "win without competing" performance of Simply Broadway, a benefit concert for The Actor's Fund and the Geffen Playhouse. _____________________________________________ UCLA Magazine says,
“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…” “Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.”
Here’s how it works. Employers must grasp your brand in a flash. Your brand has two sides like a coin: the written script (the resume) and the verbal broadcast (the interview). And you must know how to brand both sides.-- Dr. Arlene Barro Dr. Arlene empowers her coaching clients to embrace their individuality and broadcast their brand in a unique way. To demonstrate the significance of what she does, read her coaching clients’ success stories in Clients’ Praise. You will see how they were transformed during the branding process.
Praise for Dr. Arlene
Branding & Hiring Expert To speak with her, call: (310)443-4277
Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it! Patti Thrailkill -- Independent Consultant The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand. C.M. "Mo" Blake III -- Sales Manager, Pacific Northwest District, Ricoh Legal My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive. Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare
Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship. Michael Conkey, CPA -- Vice President of Accounting & Finance, New Indy Containerboard, LLC After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position. Stephen Snyder, MBA -- Financial Consultant, Health Care Service Corporation Praise for Dr. Arlene From Amazon This is a great insight into a troubling
A Must Read:Beat the System _______________________
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Press Releases: Ignite, Fire Up, Explode Your Business Brand for Unparalleled Success Dr. Arlene Launches Strategy Salons for Entrepreneurs ________ Read Dr. Arlene's WIN Without Competing! Blog and Subscribe to the RSS Feed!  ____________________
Listen to internet radio with Dr Arlene Barro on blogtalkradio 23 Million Monthly Listeners on blogtalkradio blogtalkradio selected as a featured show Dr. Arlene’s WIN Without Competing! in recognition of the quality of our content. WE Set the Standard! That’s our motto, MAKE IT YOURS!
How to Achieve Unparalleled Business and Career Success From iTunes, download Dr. Arlene's 100+ radio podcasts to listen and learn her Right Fit Method while driving, relaxing, or contemplating and searching for solutions. Listening to Dr. Arlene's radio shows will Boost Your Brand! • Branding Your Talent Dr. Arlene's Way
• Branding YOU Dr. Arlene's Way Eliminates Five Success Roadblocks• Build Your Brand on No Erroneous Assumptions! Trump Did.Ask Dr. Arlene!
• Igniting, Firing Up, and Exploding the Brands of Presidential Candidates • Caitlyn Jenner: A Billion Dollar Brand? • Ignite Social Media: Shine a Spotlight on Your Brilliant Brand • Name the Brand: $47 million annually; 52 workdays. How? • Leaders: Hire Right Fit Employees to Explode Business Brand • Executive Leaders Boost Your Brand: 5 Unique Branding Strategies for Success • Dr. Arlene Introduces WIN Without Competing! Branding Seminar Series for Women • Dr. Arlene Meets Fascinating People with Intriguing Brands! • Igniting Your Brilliant Brand or Business for Unparalleled Success! • How can barro global's Unique Brand Impact Your Success? • Boost your Brand: Boardroom Seminars for Executive Leaders • Oozing With Success! Three Oozing With Success Strategies • Take Off Like A Rocket! 5 Success Strategies
• Ignite, Fire Up, Explode Your Business Brand for Unparalled Success! • Branding Yourself or Business for Unparalleled Success • iBrandU4Hire: Rate Your Brand: Zero to Ten • Pursue Corporate Entrepreneurship for Success Extraordinaire! • Imagine a World Without Branding!! • Oops, I Have No Brand!! _______________________________ Got branding?
Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work! No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, Dr. Arlene created the app iBrandU4Hire: Rate Your Brand Zero to Hire. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene. If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance at 310-443-4277 or DrBarro@WinWithoutCompeting.com. _______________________________ Award-Winning Wise Cow Star of the Updated & Modern Five-Star App iBrandU4Hire The Wise Job-Seeking Cow says: “I need a classy lady’s name befitting an award-winning wise cow who wants to brand herself. Remember, I’m looking for a job. I want my name to stand out! Who can forget the name ‘Ivanka?’ Yes, it’s memorable but doesn’t suit me. Can you name me?” Here's what the winner wrote: Lady Astro, named after Astrope, the greek goddess of lightning. This beautiful animal, with the shock of lightning white hair on her face, used her unique physical attribute to set herself apart from the rest of the herd to get her dream job of starring in Dr. Arlene's video and app, iBrandU4Hire: Rate Your Brand from Zero to Hire. Think more electric than an AC/DC concert, more flashy than Lady Gaga, more brilliant than an Ultra-Brite toothpaste smile, shockingly vivacious, watt a cow…think Lady Astro! _______________________________ 
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Dr. Arlene creates distinctive brands to direct the trajectory of businesses, organizations, and individuals. _______________________________ Renowned science communicator Dennis Meredith interviews branding and hiring expert Dr. Arlene Barro in Using Branding to Advance Your Career, where Dr. Arlene reveals her unique approach to branding for career sucess and transformation. _______________________________
Why did Dr. Arlene write WIN Without Competing!? Eager to share her unique, proven Right Fit Method, she wants to teach you the secrets of her success as a search consultant. To learn more, read the Foreword to the book by the Founding Editor-in-chief of WebMD.
Here's an excerpt from the Foreword:
...I hired forty candidates from Dr. Barro, my exclusive search consultant. She filled the openings on my staff in three countries. Together, we built WebMD to its current status as the Internet’s most visited healthcare site...
As a result of the book, job seekers, employees, and entrepeneurs called Dr. Arlene to ask her to coach them on how to master the seven steps of her Right Fit Method.
Many people that Dr. Arlene has worked with have been searching for the Right Fit career, the Right Fit job, the Right Fit spouse, the Right Fit house and even the Right Fit children. What's amazing is that they did not recognize that they were searching for Right Fits. They thought that they were searching for the "best" and selected wrong fits. After reading her book and working with Dr. Arlene as their coach and mentor, they started using the Right Fit Method which changed their lives.
Pick Powerful Words that Work:
Watch the Impact
on Your Business or Career
(Listen to Dr. Arlene on her radio show right now to achieve your career dream using her powerful words that work)Achieve Specific Objectives. Do YOU want a job offer?
Do YOU want a promotion?
Do YOU want to grow YOUR business?
Then, YOU must not assume that what you say is what people hear. That’s why YOU must use words that communicate your message effectively.
Watch the impact of these words on your business or career!
Say the Right Words and Get that Job Offer YOU can achieve your career dream using my powerful words that work. Before you proceed, visualize the results and then jumpstart your campaign with passion.
Not sure how to do this? Talk to Me!
Call Dr. Arlene at 310-443-4277 ______________________________________________
Broadcast your brand. YOU have no brand?
I look at lots of resumes, bios, and business websites. Some resumes are making me dizzy. I am so distracted by extraneous information, charts, and unusual layouts, I don’t know what to read. The bios are frequently long, tedious, and flat. The business websites often do not answer the reader’s questions which includes “why buy here?”. Offering discounts and coupons is not what I’m talking about.
What's missing is branding!
To succeed in your job search or business, YOU need a brand that clearly differentiates YOU from others. Wouldn't it be wonderful to present yourself as ONE of a kind? Yes, it’s possible. YOU can Broadcast Your Brand. Let’s talk!
Call Dr. Arlene: 310-443-4277. ____________________________
YOU Can Arrange an Interview
Without a Resume!
Many job seekers make the erroneous assumption that you must email your resume to an employer or a search firm and wait to hear if they want to interview you. Not necessarily so. After you have identified the position you want and studied the company, create a pitch to broadcast why you are the Right Fit for that position. Be sure to select the right person to pitch. Then, make your telephone call! To learn how, just click on this link, and then call Dr. Arlene at 310-443-4277! 
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