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PRESS RELEASE

Los Angeles, CA 
September 27, 2012
Sent out by PRLog.org
 
Visualize Jimmy Kimmel's Socks Before an Interview

 

Firing, Promoting & Hiring YOU? Soon!

It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.

What should you do and not do right now?

If you are either employed or unemployed and searching for a new position, you should:

• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.

• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers’ attention in a 30 second glance.

• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.

If you are employed, you should:

• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.

• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report in October to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.

• arrange a time to discuss your 2012 achievements with the person to whom you report. It’s very important to walk that person through the report and hear feedback on your performance.


Right now we have 3.7 million unfilled jobs. Do you know how to capture the job that is the right one for you?

Be sure to watch the three upcoming presidential debates which are job interviews. Forget the political candidates’ party affiliation. Focus on what Obama and Romney are saying. Look for distractors and objections which have a significant impact on their brands. Not sure how this works? I’ll give you an example of a blatant distractor.

On the Emmy Awards show, Jimmy Kimmel exposed his pantless legs displaying his short socks. If he had been a candidate on an interview wearing pants and had crossed his legs, the bare legs could distract the employer. From firsthand experience, it HAS distracted employers. Men should wear knee length hose! Visualize Jimmy Kimmel’s socks before an interview.

To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire, listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn, and Facebook.

Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!

 

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire for job seekers to figure out whether they have an effective brand.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.

If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.

Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com


 

Los Angeles, CA 
September 13, 2012
Sent out by PRLog.org

Botched Branding:
Obama, Romney and YOU? Solution!


UCLA Magazine says,
“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…”
 
Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution.

Got branding?

“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro
 
Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work!
 
No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, go to the App Store. Select iBrandU4Hire: Rate Your Brand Zero to Hire, which Dr. Arlene created. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene.
 
The app includes: a video, 10 simple questions to Rate Your Brand, entertaining stories about Right Fit Branding, Clients’ Praise for Dr. Arlene explaining the impact of branding on her clients’ careers, and a message from Tom Lombardo, the founding Editor-in-Chief of WebMD.

Don’t have an “iDevice”? Dr. Arlene has a solution.
 
Eager to see the video immediately? Click here.

“If you have no brand, a buried brand, or a barren brand, create a visible brand.” – Dr. Arlene Barro
 
 

Dr. Arlene Barro: iBrandU4Hire
Branding & Hiring Expert
Master coach who brands clients from coast to coast.
Mantra: WIN Without Competing!
 
Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies.
 
Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.
 
If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.
 
Contact:
Dr. Arlene Barro 310-443-4277
Email DrBarro@WinWithoutCompeting.com
WinWithoutCompeting.com
 
barro global search, inc.
10940 Wilshire Blvd.
Suite 1600
Los Angeles, CA 90024
 
Email Jennifer Orell, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117.

Got branding? Let's find out!